Even though you can find some nice sharing options for ‘social media’ sites on the bottom of each post here already I’ve decided to experiment with a new one: the new facebook ‘like’ button. (To the right of this post) Clicking on this button will immediately post the article to your facebook profile as a ‘like’, if you’re logged in, and it displays a nice overview of how many people liked the article. In addition, I’ve ‘liked’ my own online persona, the fan page that Levi Boitelle made for me earlier, and put the accompanying Facebook ‘like box’ on the home page of my website. “I like this” verder lezen
‘Traditional methods like interviewing and surveys seem to prevail and have of course proven their value along the way.’, is what I stated in December last year when discussing research on Social Media. And of course these will remain a, if not the biggest, factor in (market) research, but research in different ways seems to be more and more present.
I also used Harris Interactive as an example of a company that was already starting to use Social Media research as a means of adding to traditional research. Traditional because online surveys and private communities might be ‘new’ but they’re still quite traditional in their essence. The blog ‘Research Rants’ pointed me to a new initiative by Harris Interactive where they’re asking you to connect your ‘social’ profiles to an engine that will analyze your actions in Facebook and/or Twitter.
It seems like they’re using their normal polling panel to build a new panel that uses social media activities instead of surveys to make data-points and build a profile of your opinions and behaviors. We can only guess (thus far) about what and how they will analyze you, but it’s certainly an interesting development.
What do you think, is this ‘paneled’ approach a good thing, or is there a future where researchers will analyze everyone’s tweets, which are usually public anyway? (ie: ‘The web is the panel’) How is the panel used, is it used to make a sample and then include the (pre?) analyzed communications, or is it the other way around? Both ways seem to have advantages.
As I commented on Research Rants; ‘[a] survey might be online now, but it’s still a survey (quite often with little extra options/tricks over a ‘paper’ one), maybe even an online version of one that was (is?) conducted offline as well.’. This Social Analysis could add a complete new dimension to research, but it could also turn out that in fact all these communications tell us about the same as traditional research…
It does seem a bit odd; meeting each other in real life after an initial online contact. It does happen quite often anyway, already since the first chat groups there seems to be a need to meet ‘the other’ in real life. This is how the first ‘internet meetings’ started. While internetting was for the ‘geeks’ at school, some 10-15 years ago you were even more frowned upon if you were meeting those internet people offline as well. Even today online communication is sometimes met with disbelief, but as more and more people have been using the internet it has started to become normal to have online friends. Using this momentum, the internet meeting is starting to break through , maybe as early as this year. This development is not only fun and entertaining; it is also a good way to make contact with consumers, customers and business partners.
“From Meetup to Commercial Dating?” verder lezen
On 12th April 2010 Twitter announced its new business strategy to include promoted tweets  in its organic search results. This new direction in collecting revenue from advertisers raised many questions among the online marketing community and avid Twitterers. Is Twitter not going to affect the user experience in the network by “polluting” the content with promotional tweets? At the same time, marketers have been eagerly anticipating Twitter’s rollout of a strategy for monetizing its value. The new initiative by the company to mix user generated content with advertisements was therefore hailed by them as the most logical step by a company that wants to maintain sustainable profits in the volatile online technology market.
“Does advertising on social networks have to be at the cost of user experience?” verder lezen
‘The mobile web will be mature when we don’t speak about it as being mobile anymore’, is just one of those things that describe the future of the internet. Dutch magazine HP/deTijd currently runs an (offline) issue on the future of the internet. If you can read Dutch, go and get it; they were kind enough to ask me for a discussion on the future of the internet to be featured in on me of the articles.
“The internet in 2020?” verder lezen
Nothing new here, but worth to note anyway; the new ranking system Google has started to use earlier this month. I wrote about SEO earlier and have been talking about it quite a lot, it still seems to be the hottest thing on web promotion. Not saying a good ranking is not important, but that is actually exactly the point why SEO sometimes bothers me: the ranking has to mean something to the end user, not to the site owner. “Google: site speed matters!” verder lezen
Internet móet straks overal zijn. Alles raakt veel meer vervlochten. We spreken in 2020 niet meer over wel of niet online zijn. We zijn dat dan gewoon. “HP/DeTijd: Het internet in 2020” verder lezen
Op school leerde je schrijven, natuurlijk woorden maken maar ook; netjes schrijven. Gewoon zinnen overschrijven in een schriftje, zo mooi mogelijk. En als je het dan goed deed kreeg je een sticker in je schrift van de juffrouw! Zeker de echte fanatiekelingen wilden natuurlijk elke keer wel zo’n sticker. Een leuke manier om een serieus iets, het leren schrijven, aantrekkelijk te maken. Zo’n spelelement vind je nu ook online, de spaar- en prestatiedrang van mensen gecombineerd in één service; Foursquare! Want dat je een keer een café bezoekt is leuk, maar als je eenmaal een regelmatige bezoeker bent geworden wil je die ‘mayor’ status natuurlijk graag vasthouden.
“Online stickertjes sparen” verder lezen