market research Archive
-
‘Lifestreaming’: Research on Social Media takes off
There is a new initiative by Harris Interactive where they’re asking you to connect your ‘social’ profiles to an engine that will analyze your actions in Facebook and/or Twitter. Is this the future of research? -
Research using the Social Web
Instead of traditional ways of doing online research, we might want to look for something new. Using "social media", we can use the online conversation stream to find what we're looking for. -
Agencies are pooling panel resources
Companies pooling together their panel efforts could mean an extra dimension to the research industry. And indeed; now several European research agencies have committed themselves to pooling their panels together and create a new fieldwork business called Panelteam. -
Too much tradition in the research landscape?
Tradition seems to play a big role in the research industry, which we claim to be a knowledge industry. What is there to it, can we solve this and what lies beyond traditional research? -
Online Market Research gone wrong
A while ago I tweeted about a weblog that criticizes some of the online research that is being done. And I would say: the author has every right to do so! Because making a survey seems easy: it certainly isn’t. With all the research professionals that are out the one would think that things can’t be [...]