kopte Archive
-
The end of SEO
Search engines will start to value your content more and more on the basis of the content itself. The only thing you have to ask yourself: is the content I’m offering really worth to be found? -
Presentations on Slideshare
For my and your convenience I have been working on my Social Media Success model. People have been asking if it wasn’t true that you could also use this to analyze branding on the internet, personal branding in particular. I’ve made two short presentations, also showing how the model appreciates the characteristics of online (personal) branding. The [...] -
Social Network success in practice
I already wrote about the KOPTE model, that defines 5 basic factors that are of influence the success of your social network. I’ve tried to explain what each of the five points means and how this can work in practice. But how does it work in practice? What does it mean if you apply each [...] -
To a successful Social Network in 5 steps
So, let’s say you have started with “web 2.0” and the decision has been made to start with setting up an online community. You end up with a nice website, reliable software, but little to no visitors! What has happened?! And other, maybe even more modest, projects of competitors seem to work a lot better. [...]