If new media, social media or web ‘2.0’ has something new to offer from the ‘old’ ways then it’s the way of sharing information. I think this is, besides the way of creating this information, indeed one of the key points that many before me have described about this new way of using the web. But what is this new way of sharing information all about? Is it indeed the ‘prosumer’ approach where everyone is creating and consuming content at the same time? If one would name sharing, editing and redistributing content as the key to social media, a virtue of this new way of sharing and consuming content then one neglects the underlying question; why this ‘works’.

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