Online Market Research gone wrong

A while ago I tweeted about a weblog that criticizes some of the online research that is being done. And I would say: the author has every right to do so! Because making a survey seems easy: it certainly isn’t.

With all the research professionals that are out the one would think that things can’t be all that bad, but the weblog “Bad Research: No Biscuit” shows that there are still a lot of things that are questionable to say the least. Anonymous research professional “researchrants” describes some of his worst research experiences.

I’ve highlighted some of the problems that “Researchrants” talks about, on the Dutch online marketingblog “Bijgespijkerd”. If you can read Dutch, or are not afraid to use google translator, you can find it here.