Agencies are pooling panel resources
February 4th, 2010Posted in marketing, research, technology | No Comments »
Following the recent acquisitions in the research industry, think about Toluna buying Greenfield Online/Ciao Surveys, one would expect a response from other players in the market. And to be a bit more specific; what would smaller players in the market do with their panels? There are several obvious solutions to the troubles of maintaining smaller panel(s), one could thing about an advanced sharing system or outsourcing panels.
As all of these seem to be happening there is the other obvious solution to which I’ve been pointing several times in the past; several companies ‘chipping in’ together and combine their panel efforts. Read the rest of this entry »

It’s that time again; once every for years geeks from all over the globe come down to the Netherlands for