research Archive
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Mobile survey based research takes off?
It seems like the holy grail of online Market Research, something that must be really great, but no one can fully grasp, yet. One we really get it, it might not be there any more though and of course I’m talking about ‘Mobile Research’. This doesn’t mean one shouldn’t pursue this way of doing research [...] -
Multiscope ceases its site-reach measurement service
Market research bureau Multiscope will end Visiscan, its service that measures the reach of Dutch websites. Visiscan has been running for ten years and offered Multiscope’s clients a benchmark in reach, branding and evaluation of the top 1000 websites in the Netherlands. The service was most well known for it’s yearly ranking of the top [...] -
‘Lifestreaming’: Research on Social Media takes off
There is a new initiative by Harris Interactive where they’re asking you to connect your ‘social’ profiles to an engine that will analyze your actions in Facebook and/or Twitter. Is this the future of research? -
Research using the Social Web
Instead of traditional ways of doing online research, we might want to look for something new. Using "social media", we can use the online conversation stream to find what we're looking for. -
Agencies are pooling panel resources
Companies pooling together their panel efforts could mean an extra dimension to the research industry. And indeed; now several European research agencies have committed themselves to pooling their panels together and create a new fieldwork business called Panelteam. -
Too much tradition in the research landscape?
Tradition seems to play a big role in the research industry, which we claim to be a knowledge industry. What is there to it, can we solve this and what lies beyond traditional research?