marketing Archive
-
Multiscope ceases its site-reach measurement service
Market research bureau Multiscope will end Visiscan, its service that measures the reach of Dutch websites. Visiscan has been running for ten years and offered Multiscope’s clients a benchmark in reach, branding and evaluation of the top 1000 websites in the Netherlands. The service was most well known for it’s yearly ranking of the top [...] -
Collecting colourful stickers, online
At school you learned to write of course just making words but, at least here in Holland, also how to write neatly. Just writing sentences in the neatest, most beautiful way you could in a notebook. If you would do that really well, the teacher would give you a colourful sticker in your notebook to [...] -
Again: Google and site perfomance
Nothing new, walk along! Because you should have noticed already that Google announced as early as April this year that they will start ranking your websites based on the site speed as well. If you think you’ve heard this one before: I’ve written about this before on my blog. This means you’re probably already aware [...] -
From Meetup to Commercial Dating?
The internet meeting is starting to break through , maybe as early as this year. This development is not only fun and entertaining; it is also a good way to make contact with consumers, customers and business partners. -
Does advertising on social networks have to be at the cost of user experience?
Guest Article: On 12th April 2010 Twitter announced its new business strategy to include promoted tweets in its organic search results. This new direction in collecting revenue from advertisers raised many questions among the online marketing community and avid Twitterers. Is Twitter not going to affect the user experience in the network by “polluting” the content with promotional tweets? -
Google: site speed matters!
Site speed matters: Google is trying to adjust it’s search more and more to the ideal of relevance and speed. ‘Make the web faster’ is one of Google’s new mantra’s and the reason seems obvious. -
Twitter event: Twittershizzle
You get together with long-time online friends, strangers and everyone in between, while others are still trying to grasp what this is really about. Enter Twittershizzle; an event by Tweeps, for other tweeps, with music, artists and fun and laughter it's both the average get-together as well as networking, listening and performances all in one. -
Agencies are pooling panel resources
Companies pooling together their panel efforts could mean an extra dimension to the research industry. And indeed; now several European research agencies have committed themselves to pooling their panels together and create a new fieldwork business called Panelteam.